1. The lower cost of living.

One of the biggest advantages of hiring talent from tier 2 and tier 3 cities in India is the lower cost of living. This means that companies can save money on salaries, benefits, and other expenses. For example, the average rent for a one-bedroom apartment in Pune is ₹10,000, while the average rent for a one-bedroom apartment in Mumbai is ₹20,000. This can save companies a significant amount of money, which can be reinvested in other areas, such as research and development.

2. The availability of skilled workers.

There are a number of skilled workers in tier 2 and tier 3 cities in India. These workers are often just as talented as those in metropolitan cities, but they are often willing to work for less money. This is because the cost of living in these cities is lower, so they don't need to earn as much money to maintain their standard of living.

3. The growing number of startups and tech companies.

There is a growing number of startups and tech companies that are setting up shop in tier 2 and tier 3 cities in India. This is due to the lower cost of living, the availability of skilled workers, and the growing demand for tech talent in these areas. For example, the city of Hyderabad is home to over 3,000 startups, and the city of Ahmedabad is home to over 2,000 startups.

4. The government's support for startups.

The Indian government is also providing support for startups in tier 2 and tier 3 cities. This includes providing funding, tax breaks, and other incentives. This is helping to create a more favorable environment for startups in these cities.